This advertising campaign for S’well bottle was created to connect further on a personal level with S’well consumers. The current marketing was missing human connections and neglecting platforms besides Instagram, Facebook, and web advertising. The full-spread and single-page print advertisements were designed to communicate how the S’well bottle fits into two lifestyles; the social and active. This campaign was completed, with a plans book, alongside other deliverables designed by other members of a creative team. This concept is extendable into a multitude of lifestyles, including family, relationship, and professional.