The concept for this Virgin America Advertisement was born from the atmosphere of a typical flight with the airline, unlike any competitor. Without showing a literal photo of the interior, as the brand has continuously done, the visual was constructed to communicate the way a flight feels with Virgin America. It feels like Jay Gatsby’s finest soireé, in the air. The sky is different when you fly Virgin America.
The copy reads: Up here, you are royalty. Dauntless. Whoever you want to be. Get off the ground and experience a life of luxury. Visit virginamerica.com and fly on our side of the sky.