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Airline Advertisement

The concept for this Virgin America Advertisement was born from the atmosphere of a typical flight with the airline, unlike any competitor. Without showing a literal photo of the interior, as the brand has continuously done, the visual was constructed to communicate the way a flight feels with Virgin America. It feels like Jay Gatsby’s finest soireĆ©, in the air. The sky is different when you fly Virgin America. The copy reads: Up here, you are royalty. Dauntless. Whoever you want to be. Get off the ground and experience a life of luxury. Visit virginamerica.com and fly on our side of the sky.
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S’well Campaign

This advertising campaign for S’well bottle was created to connect further on a personal level with S’well consumers. The current marketing was missing human connections and neglecting platforms besides Instagram, Facebook, and web advertising. The full-spread and single-page print advertisements were designed to communicate how the S’well bottle fits into two lifestyles; the social and active. This campaign was completed, with a plans book, alongside other deliverables designed by other members of a creative team. This concept is extendable into a multitude of lifestyles, including family, relationship, and professional. If you’d like to view a digital version of the plans book, please email wicharybritta@gmail.com
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Film Poster

This poster was created for Typography III curriculum. Each class member was assigned one movie, from which they began to research and develop a film festival. Derived from the film, Network, the Anchorfest Film Festival was born. Specifically, this poster is to advertise the Network as a headlining film for the festival. The gruesome story ends with an on-air suicide, which inspired the copy and texture of the poster. The type is hand-rendered with a combination of loose and compact chalk, representing the materials for original film slates.
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Play Poster

This poster was created for Typography II curriculum. A Shakespearean play was assigned, researched, and studied. The Merchant of Venice is a tale of intertwining lies, love, and deals. The design represents parts of the more gruesome aspects of the play, while the copy choice represents the more humorous approach to the play. The way the type and visual interact mirrors the characters’ plots and relationships intermixing.
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