Everlane is a brand that promotes radically transparent values. Both an annual report and experiential marketing campaign were created for the brand. The annual report theme is “Vision 2020”, reinforcing the company values of transparency. The experiential marketing campaign is called “Cheekweek”, a philanthropic Undie Run and launch party to promote Everlane’s new underwear line. A blueprint, physical installments, and promotional material was created for the event held at Fort Mason in San Francisco.